Why Otherwise?

We believe that mainstream leadership practice has not kept pace with seismic changes in society and technology.

‘Otherwise’ embodies our philosophy: challenging conventional thinking in an age of disruption.

  • Most of us assume that a leader’s job is to be in control. But what would happen if they let go?

  • It’s often said that delegating tasks is about improving efficiency. We see it as much more - an opportunity to grow others and nurture their potential.

  • Leadership is traditionally viewed as a command role. What if it became a partnership?

We believe there’s a different, better way to lead— leading otherwise.

Think of us as ‘anti-consultants’. We love to help but we don’t pretend to have all the answers. We’re on a learning journey with our partners as humble fellow travellers, curious observers and playful provocateurs.

A colorful, illuminated hallway with vibrant pink, purple, blue, and green lights reflecting on the walls and floor.

Meet the team…

Jenny Berglund. A woman with blonde hair wearing a black zip-up shirt, smiling and making a gesture with her hands.


  • Founder

    Jenny is a certified Executive Coach who is passionate about the difference that leaders can make. She’s advised and coached the leaders of some of the world’s most successful companies. A reformed micromanager she has learned through her own leadership journey the transformative power of trust.

Tim Morrell. A young man with glasses and short, light brown hair smiling, wearing a red plaid shirt against a white background.


  • Founder

    Tim is a leadership and culture geek who works with organisations of all shapes and sizes from 10 to 100,000.

    He uses his natural warmth and positive energy to create safe spaces for big conversations. He’s passionate about helping leaders unlock the brilliance in others and guiding leadership teams to the next level. 

Let’s Begin

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